Our Flagship ₹1 Lakh Purity Challenge & Guarantee
When it comes to the food you serve your family, trust matters.
At Prithvi Organic, we believe trust should be earned—not simply promised. That's why every batch of our A2 Gir Cow Bilona Ghee and Desi Buffalo Ghee is produced with complete transparency, traditional methods, and strict quality standards.
We're so confident in the purity of our ghee that we stand behind every jar with our ₹1 Lakh Purity Challenge.
Our Promise
If an unopened jar of Prithvi Organic Ghee is tested at a government-recognized, NABL-accredited laboratory and the report confirms adulteration or unauthorized blending as defined under the terms of this challenge, we will honor our commitment under the ₹1 Lakh Purity Challenge after verification.
We make this promise because we believe genuine quality should be backed by accountability—not just words.
How the Challenge Works
To ensure the process is fair, transparent, and consistent for everyone, the following conditions apply.
1. Laboratory Testing
The sample must be tested by an independent NABL-accredited laboratory or another laboratory recognized by the relevant regulatory authorities.
Reports from home testing kits, social media videos, or unofficial testing methods cannot be accepted.
2. What the Test Should Verify
The laboratory report should clearly establish the presence of adulteration or unauthorized blending in the product batch being tested.
Examples may include:
Vegetable oils
Palm oil or palm olein
Hydrogenated vegetable fats (Vanaspati)
Starch or other non-milk fillers
Artificial colours or non-permitted additives
Other adulterants identified in accordance with applicable food safety standards
3. Submitting Your Claim
To initiate a claim, simply send us:
Your original order number or purchase invoice
The complete laboratory report
Batch number and product photographs
Contact details for communication
Our quality team will review the report, verify the batch details, and complete the evaluation according to the terms of the challenge.
Our Quality Commitment
We are able to make this promise because we carefully monitor every stage of production.
Milk from Indigenous Breeds
Our ghee is prepared using milk sourced from indigenous Gir cows and Desi buffaloes raised with care.
Traditional Bilona Method
Every batch follows the traditional Bilona process—whole milk is cultured into curd, hand-churned to obtain fresh makkhan, and then slowly clarified into aromatic ghee.
No Unnecessary Additives
We do not add artificial colours, flavour enhancers, stabilizers, or texturizing agents. The natural aroma, colour, and traditional granular (danedar) texture develop through the slow preparation process itself.
Batch Quality Checks
Each production batch undergoes quality checks before it reaches our customers because consistency and purity are central to everything we do.
Why We Created This Challenge
Anyone can claim their product is pure.
We wanted to go one step further by backing our confidence with a transparent commitment.
The ₹1 Lakh Purity Challenge reflects our belief that customers deserve honesty, accountability, and complete confidence in the food they bring into their homes.
When you choose Prithvi Organic, you're choosing traditional craftsmanship, responsible sourcing, and a brand that stands behind every jar it produces.